A personal mission statement defines three things for the world to see:
- What you do. This is the work you do that will take you where you want to go in your personal vision. It is the work that will give you satisfaction, meaning, and purpose in your life, one happy and content day at a time.
- Your unique value proposition. This is the unique value you provide to the world. This is the result that people or organizations (which are simply larger groups of people) get from you or your efforts. It could be joy, wealth, information, knowledge, skills, a better life, etc.
- Who you serve. These are your customers. These are the people or organizations that most value your unique value proposition. This could be anyone (as everyone needs food) or it could be very specific (such as – children with leukemia).